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Scanned: www.janedoeseattle-homes.example · scan date: today
67
Overall Score
GRADE C+
Your website is working — but leaking leads.
Your site loads fast and has clean design, but buyers researching you on Google & ChatGPT are seeing incomplete information. Reviews and social presence are your biggest levers.
AI Search Readiness
D
ChatGPT, Perplexity & Google AI can barely find you. No schema markup detected.
Online Reputation
C
12 Google reviews (4.6 avg). No Zillow or Realtor.com reviews linked.
SEO & Visibility
B
You rank page 1 for your name. Missing 3 high-intent local queries.
Overview / Bio
B
Bio reads clearly. Missing social proof — no testimonial rotation on homepage.
Local Competitors
C
You rank #6 out of 10 local agents. Top 3 have 80+ reviews; you have 12.
Social Presence
D
Instagram linked (infrequent posts). No TikTok, YouTube, or LinkedIn links.
Your top 5 fixes, ranked by lead impact
These are prioritized by which fix is most likely to win you your next buyer or seller.
1
Add FAQ schema + an "About me" JSON-LD block When ChatGPT and Perplexity answer "best agent in your zip code," they cite schema-tagged pages first. You have none. This single change moves you from invisible to citeable in AI answers.
Very High
2
Ask your last 15 closed clients for a Google review You're at 12 reviews. The top 3 agents in your market average 84. Google weights review count heavily in the map pack — this is your #2 lever, not a vanity metric.
Very High
3
Link your Zillow and Realtor.com agent profiles from the homepage Both are missing. Buyers researching you cross-reference these sites before calling. No link = you look new, which costs you in the "gut check" moment.
High
4
Rewrite your homepage headline to lead with your local specialty Current: "Welcome to Jane Doe Real Estate." Generic. Suggested: "Seattle Green Lake & Wallingford homes, listed and sold since 2014." Specific + credibility + keyword cluster.
High
5
Add a testimonial rotator above the fold on desktop You have three strong closing emails in your inbox. Rotate them as quotes with client first names. Visitors who see social proof above the fold are 34% more likely to fill out a contact form.
Medium

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